With options of mouth-watering incentives and benefits.

Work out a prime-time marketing partnership with television and radio stations that major corporate players can buy into with their TVCs, jingles and such.

Aggressive marketing of prominent categories of awards that may be named after corporate bodies willing to endow in one or more categories.

Ample opportunity for small-scale participants.

This can be exploited simultaneously with other options, especially for small-scale participants.

Few medium-level events will be organized to expand marketing scope.

As a matter of principle, winners of prime awards category shall be persuaded, within the space constraints of their professional schedule, to headline pre-programmed events throughout the year of their “reign” as is common with Beauty Pageants. The roll-on effect on subsequent events is staggering. This will not only endear the decorated artiste to his/her immediate constituency - the Nigerian fans - but will create constant reminder in the heart of the sponsor that its sponsoring brand will continue to enjoy continuous and spiralling positive exploitation.